A friend of mine forwarded a lunch promotion email from Quiznos. In a previous post I spoke about some good things they were doing with geo-segmentation. Here, Quiznos completely drops the ball.
In the screen-grab below, you will notice 3 primary clickable areas:
1. the new Lower Priced EveryDay Box
2. Sign Up For Offers from Your Local Quiznos
3. Order Now button below the copy “Order online today at www.quiznos.com”
Unfortunately, none of these links were active. In fact, on the area show in this screen grab, nothing was clickable. You can have great segmentation, great design, great promotions etc – but if your subscribers can’t engage in the way you want them to, it’s worthless. I don’t need to explain any further why this is a big blunder. Some other links below the fold worked, but nothing on this primary area… not even on the web-based version.
