Quick Tip: Text to Graphics Ratio

May 25, 2009 by Forest Bronzan Leave a reply »

Never send an email that is one big image. It will be blocked by many email clients, you won’t get full tracking capability of link engagement, and you run a higher risk of landing in spam filters.

You also don’t want to send emails that are extra heavy on graphics and light on text. Aim for a ratio of around 60% text and 40% graphics.

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