In a previous post, I pointed out how jeweler Shane Co. was making a mistake by not having an email sign-up on their website. I even connected with their online chat representative and they were unable to add me to a list. (Update: I noticed today that they now have a quick sign-up on their home page in the upper right. Better late than never.)
My experience with the Wynn Las Vegas email list has been even more frustrating. To establish some context; I love the Wynn. It’s probably my favorite hotel in Vegas and I have stayed there on numerous occasions. Every time I have had exceptional service and a fantastic trip. I’m definitely a promoter. On the gaming side, I’m a fairly serious poker player. I have played in the Wynn Poker Classic, a WSOP event and the like.
In summary: I like the Wynn, have been a loyal customer, and WANT TO BE ON THEIR EMAIL LIST. I’m an absolutely perfect subscriber.
The only problem is I can’t sign up for their list. I was on a transactional list many years ago when I stayed there for the first time, but that address is long gone.
Here are the steps I’ve taken to opt-in
1. Website: My first action is to just visit the Wynn site and expect to see a quick sign-up on the home page. Nothing.
2. Reply-To Address: A friend of mine is on their list and forwarded me an email (that actually had several flaws). I emailed them and requested to join the list, but received an auto-reply explaining the address was not functioning.
My Next Steps
1. Phone: I will try calling guest services to get on the list. I shouldn’t have to do this.
This quest should have never started (they should already have me in there), but should have definitely stopped at the first step. I expect to see an email sign-up when I visit the website; combined with a nice preference center, well planned welcome letter, and integration with other channels.
Questions or thoughts? Leave a comment or feel free to shoot me an email.
http://www.wynnlasvegas.com/#join_to_win/
Available right on the homepage…
http://www.wynnlasvegas.com/#guestbook/
George,
Thank you for for the comment and pointing this out. At the time of post, I don’t believe the Join to Win nav option was there. The Guestbook was however and was overlooked. It looks like they do indeed have a website sign-up, but it should be much more prominent. Many would not think of ‘Guestbook’ as an email subscription method.
Thanks again for pointing this out — much appreciated!
Forest