In some recent posts I’ve pointed out some good and bad design elements for subscribers using preview windows to view emails.
I just received a newsletter from eHarmony.com and wanted to quickly point out a nice approach they have with their layout. Notice in the screen grab below that on the left fold (what I see in my preview pane) they have imagery, article title, and an article preview. This gives me all the information I need to decide if I want to read further. It is also aesthetically sound. Some email marketers complain about having to sacrifice design elements to optimize for performance. eHarmony provides a nice example of a simple structure that accomplishes both goals.
In another post this week I will point out how they are dropping the ball with their segmentation…
Screen grab of eHarmony email in an Outlook preview window (click to enlarge)
Hey this is a very interesting article! Thanks!