Comments on: Advanced Preferences from Southwest http://email-marketing-strategies.com/2009/11/09/advanced-preferences-from-southwest/ Strategy, Tips, and Analysis of Email Marketing Campaigns Mon, 09 Nov 2009 22:18:47 -0700 http://wordpress.org/?v=2.8 hourly 1 By: Forest http://email-marketing-strategies.com/2009/11/09/advanced-preferences-from-southwest/comment-page-1/#comment-2589 Forest Mon, 09 Nov 2009 22:18:47 +0000 http://email-marketing-strategies.com/?p=931#comment-2589 Thanks Julie! -- Excellent point regarding frequency spikes and the need for that preference. They also left out some basic options such as preferred format/device. Forest Thanks Julie! — Excellent point regarding frequency spikes and the need for that preference. They also left out some basic options such as preferred format/device.

Forest

]]> By: Julie Waite http://email-marketing-strategies.com/2009/11/09/advanced-preferences-from-southwest/comment-page-1/#comment-2588 Julie Waite Mon, 09 Nov 2009 22:08:02 +0000 http://email-marketing-strategies.com/?p=931#comment-2588 Great post, Forest! I would also add that travel prices fluctuate so much that you could potentially get hit with a ton of email, depending on your destination preferences... so it would be great for Southwest to ask a frequency question to give subscribers the option to receive only 1 email per day, week, etc. Otherwise this is a nice, clean and easy-to-use form and should provide excellent data to Southwest for segmentation and better targeting. Great post, Forest! I would also add that travel prices fluctuate so much that you could potentially get hit with a ton of email, depending on your destination preferences… so it would be great for Southwest to ask a frequency question to give subscribers the option to receive only 1 email per day, week, etc. Otherwise this is a nice, clean and easy-to-use form and should provide excellent data to Southwest for segmentation and better targeting.

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