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Quick Tip: Holiday Season Shipping Deadlines

November 11th, 2009

There has been some great content out there for 2009 Holiday Email Strategy. Some standouts included pieces from MarektingProfs, Smith-Harmon, and Bronto!

In case you didn’t have time to read through white-papers, here is a quick last-minute tip for e-commerce sites for the 2009 Holiday Season.

Shipping Deadline Emails: Let your subscribers know when they need to order by and when time is running out!

1. Send an early announcement (November) that includes your company’s shipping deadline schedule in order to receive products by December 25th.

2. Incorporate a small note (or cool looking button) in all regular emails. E.g. “View Our Holiday Shipping Guide”

3. Set up a series of reminders to go out 2-3 days before each deadline. Examples: “3 Days left for Domestic Shipping by Christmas” “Only 2 Days Left for UPS Next Day Shipping by the 25th” Etc.

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Posted in B2C, Email Marketing Strategy, Quick Tips, Retail Email

Quick Tip: Text to Graphics Ratio

May 25th, 2009

Never send an email that is one big image. It will be blocked by many email clients, you won’t get full tracking capability of link engagement, and you run a higher risk of landing in spam filters.

You also don’t want to send emails that are extra heavy on graphics and light on text. Aim for a ratio of around 60% text and 40% graphics.

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Posted in B2B, B2C, Email Marketing Strategy, Quick Tips

Quick Tip: Use ALT Text for Images

May 20th, 2009

Isn’t it frustrating when you get an email, images are blocked, and you can’t see much of anything? Using alternative text for the images will help with that communication barrier. Use the ALT tag for important (if not most) images. When your subscribers have images turned off, the alt tag will provide a text view of the image. This is extremely important.

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Posted in B2B, B2C, Design, Email Marketing Strategy, Quick Tips

Quick Tip: Link to a Web Version

May 15th, 2009

Your subscribers may have trouble reading your carefully crafted email. With blocked image issues, emails rendering differently in various clients, and a list of other potential problems, it’s handy to provide an online hosted version of your email. This link and line of copy should go in the pre-header. All legitimate email platforms will have the ability to quickly and easily do this.

A few ideas for copy:

Click Here if you are having trouble viewing this email

To view an online version of this email, Click Here

Can’t see our email? Click Here to view it online

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Posted in B2B, B2C, Email Marketing Strategy, Quick Tips

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