I recently saw an email from Quiznos, and while it had some flaws I won’t address in this post, it did a nice job with geo-segmentation to provide me relevant content.
Notice here we have “Visit These Quiznos Locations Near You“ – They obviously have my zip code and dynamically inserted 3 locations that were in my area. This has the obvious benefit of making this email more personalized and relevant, and at the same time making me aware of a location that I previously did not know existed.
To accompany the location targeting, they provided a clear call-out for coupons “valid at these locations”.
In Summary
1. This email segmented me by zip code to provide targeted location recommendations
2. Utilized dynamic content so they could execute this creative to a large list while providing personalized content
3. Provided a call to action that integrated with this personalization
-Forest Bronzan
